Know Your Enemy: Competitor Analysis for Success  - Video

Financial Times Business Toolkit Series

Know your Enemy: Competitor Analysis for Success uses a documentary approach, featuring real managers in a wide range of organisations, who explain how they apply competitor analysis through a series of case study examples.

The key learning points are highlighted by business intelligence experts from Dun & Bradstreet and London Business School. There are on-screen prompts, discussion points and analysis, which interact with the Toolkit support material.

Who could benefit?

• Any manager in a competitive business situation where competitor knowledge is essential for establishing and maintaining business advantage

Key learning areas

• What competitor analysis means
• How competitor intelligence can be used in formulating strategies for competitive advantage
• Focusing competitor analysis by selecting appropriate competitors to study and choosing key parameters to measure
• Techniques used in gathering and processing competitor intelligence
• Managing an efficient and effective competitor analysis process

Running times

Video one: 25 minutes
Video two: 25 minutes

Introductory Leaflet, workbook, Manager’s Guide (printable from CDROM)

Cost: Video and CDROM Prices
International orders please email for cost
Bulk Discounts Available

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